Streaming Platforms Comparison: Twitch, YouTube, and Kick
Twitch excels in community engagement, YouTube offers discoverability, and Kick provides favorable revenue splits for new streamers.
When you think about Spanish content creators who've managed to break through globally, few stories are as compelling as the rise of a guy from Bilbao who turned his love for video games into one of the most successful streaming careers in the world. Ibai Llanos didn't start with grand ambitions of internet fame – he was just a teenager who enjoyed commenting on League of Legends matches with his friend Ander back in 2014.
**From Bronze League Commentary to Professional Casting**
What began as casual bronze-level game commentary quickly evolved into something much bigger. By 2014, Ibai had caught the attention of the Professional Video Game League (LVP), leading to his first professional casting gig. The transition wasn't exactly smooth – he had to move from his hometown of Bilbao to Barcelona in 2016 to pursue casting full-time, a leap that required genuine faith in his abilities. His natural talent for making even the most complex gaming moments accessible to viewers earned him the Trasgo de Oro award for best caster four consecutive years between 2015 and 2018.
**The Art of Unscripted Entertainment**
What sets Ibai apart from countless other streamers isn't just his gaming knowledge – it's his remarkable ability to create compelling content without a script. His Twitch streams feel more like hanging out with a particularly entertaining friend than watching produced content. He'll seamlessly transition from heated gaming commentary to spontaneous interviews with football stars, all while maintaining the same conversational energy that initially drew viewers to his bronze League commentary. This unfiltered approach has turned his streams into appointment viewing for millions, with single broadcasts generating dozens of viral clips across platforms.
**Building a Media Empire Across Platforms**
The numbers tell an impressive story: over 17.3 million Twitch followers, more than 13 million YouTube subscribers, and a staggering 21.7 million TikTok followers. But beyond the metrics, Ibai has fundamentally changed how Spanish-language content creators approach their craft. His co-founding of the KOI esports organization and his ability to secure broadcasting rights for major League of Legends tournaments demonstrate business acumen that extends far beyond streaming. Forbes Spain recognized this impact in 2021, naming him the country's most influential social media influencer.
**Redefining Spanish Digital Culture**
Today, Ibai operates what's essentially become a multimedia production house disguised as a streaming channel. His studio regularly hosts major cultural events, from boxing exhibitions to creator tournaments like the Kings League. The fact that athletes and celebrities actively seek appearances on his streams speaks to his influence extending well beyond gaming circles. He's created a template for how content creators can evolve from niche commentators into mainstream media figures while maintaining the authentic, unpolished charm that made them popular in the first place.
Twitch excels in community engagement, YouTube offers discoverability, and Kick provides favorable revenue splits for new streamers.
In 2024, Twitch's top streamers showcase a diverse range of content and engaging personalities, setting new standards for success on the platform.
Twitch hosts a variety of popular events, including Twitch Rivals, Special Events, and TwitchCon, that showcase competitive gaming, unique content, and community engagement, making it a vibrant hub for gamers and fans alike.