How a 20-Year-Old Built 750K TikTok Following Through Authentic Fashion and Beauty Content
In the ever-evolving landscape of TikTok, few creators have managed to carve out such a distinctive niche in fashion and beauty content quite like Brookie. What started as casual lip-sync videos in 2022 has blossomed into a following of over 750,000 dedicated fans who tune in for her authentic take on style, beauty trends, and glimpses into her daily life. At just 20 years old, this Libra from the United States has proven that genuine personality beats polished perfection every time.
**Content That Connects**
Brookie's content strategy feels refreshingly unforced. Rather than sticking to one rigid format, she seamlessly weaves together fashion hauls, beauty tutorials, and lifestyle vlogs that give followers a well-rounded view of her world. Her fashion content ranges from modeling pieces from trendy brands like Oh Polly to sharing more accessible styling tips that her audience can actually replicate. The beauty of her approach lies in its relatability – she's not trying to sell an impossible lifestyle, just sharing what genuinely interests her.
**Beyond the Screen**
Born on September 30, 2005, Brookie brings a Gen Z authenticity that resonates with her primarily young audience. Her content often features her pet dogs, adding those small personal touches that make followers feel like they're getting to know a friend rather than watching a distant influencer. She's documented travels to places like Islamorada, and her Instagram showcases everything from swimwear shots to casual lake days – content that feels spontaneous rather than overly curated.
**Entrepreneurial Spirit**
What sets Brookie apart from many creators her age is her business acumen. She's leveraged her platform beyond just brand partnerships, selling her own pre-loved clothes on Depop – a smart move that appeals to her environmentally conscious audience while creating an additional revenue stream. Her collaborations with fashion brands feel natural rather than forced, likely because she genuinely engages with the pieces she promotes rather than just posting obligatory sponsored content.
**Cultural Impact and Future**
Brookie's influence extends beyond simple follower counts. She's part of a generation of creators who've mastered the art of authentic content creation, proving you don't need flashy production values or controversial takes to build a loyal audience. Her recent TikTok set to Tommy Richman's viral music shows she stays current with trends while maintaining her own voice. As she continues to grow her platform, her approach suggests she's building something sustainable rather than chasing viral moments – a strategy that's likely to serve her well as the platform continues to evolve and mature.