Tiktok
How a Tijuana Communications Student Built a 36M-Strong TikTok Empire Through Dance, Comedy, and Authentic Connection
When you think about TikTok's biggest success stories from Latin America, few creators have managed to build the kind of massive following that Brianda Deyanara has cultivated over the years. This 30-year-old content creator from Tijuana, Mexico, has transformed from a communications student into one of the platform's most recognizable faces, amassing over 36 million followers who eagerly await her daily posts.
**What sets Brianda apart isn't just her numbers—it's her authentic approach to content creation.** Her feed is a vibrant mix of lip-sync videos, dance routines, and comedy sketches that feel genuinely entertaining rather than forced. She's mastered the art of relatability, often posting content that resonates with her predominantly Spanish-speaking audience while maintaining broad appeal. Recent posts show her playful personality, like asking followers to guess the color of her Bershka skirt or creating mystery content that keeps viewers guessing.
**The journey to TikTok stardom began in late 2017, but Brianda's ambitions extended well beyond social media from the start.** She co-hosted the Telehit show "Los Trasnochadores" in 2018, proving her entertainment chops extended to traditional media. By 2020, she had become part of the exclusive TikTok collective #404Girls alongside Nicole Amado and Legna Hernández, cementing her status as a key player in the Latin American creator economy. Her cross-platform success is evident in her Instagram following of over 13 million, where she's secured sponsorship deals with major brands like Mac Cosmetics, Bang Energy, and Takis.
**Behind the carefully curated content is Brianda Deyanara Moreno Guerrero, a woman who's navigated both personal and professional challenges in the public eye.** Born and raised in Tijuana with her mother Zulema, she's been open about her relationships, including her past romance with fellow influencer Álex Casas. Her collaborations read like a who's who of Latin American TikTok, having worked with creators like Naim Darrechi and Víctor Pérez. These partnerships have helped expand her reach beyond Mexico into broader Spanish-speaking markets.
**Today, with over 2.7 billion likes across her 4,000+ videos, Brianda represents the new generation of digital entrepreneurs who've turned creativity into serious business.** Her content strategy seems to focus on consistency and engagement—recent posts show she's still actively creating, with videos from just days ago garnering tens of thousands of likes and hundreds of comments. Recognition from industry awards like MTV's MIAW 2019, where she was nominated for Instacrush, validates what her millions of followers already knew: she's not just another TikTok creator, she's a legitimate entertainment force.
